The birth of Lidl-Trek is official; at the end of the month, in fact, there will be Segafredo's farewell, with the US team having reached an important sponsorship agreement with the German discount store, a reality with 12,000 stores in 31 countries, which will therefore be the first name sponsor starting from 30 June. The first races with the new name and with the new jersey will be the Giro Donne and the Tour de France .

The two brands “will work together to expand the ambitions of the road program, while maintaining the core values that have made all Trek teams consistently excellent”, thus also confirming the brand's commitments in other disciplines. “We are thrilled to partner with a team that is committed not only to excellence in cycling, but also to the sustainable development of athletes in a family team culture,” said Jeroen Bal, Head of Customer Lidl International. that a healthy diet and an active lifestyle, shaped by sport and physical exercise, strengthen people's well-being. Just as our Lidl products are accessible to everyone, cycling is a sport for everyone and suitable for anyone who wants to be more active in their daily life. We want to share this message with as many people as possible."